Mission
The Cocoa Association of Asia (CAA) is a not-for-profit trade association advancing Asia's cocoa and chocolate industry. We unite more than 40 member companies to represent shared interests, publish trusted industry data, and strengthen capability across the value chain, from farm to market
Vision
To be Asia's leading platform for industry innovation, knowledge-sharing, and advocacy. Uniting stakeholders to ensure a thriving cocoa future.
Objectives
A Credible Voice
To represent the industry in conducting dialogues with government authorities, and putting forward Members’ joint concerns to Governments and Regulatory bodies.
Thought Leadership
To promote the interests of the cocoa and chocolate industry in Asia through active participation in trade discussions within the industry.
Networking
An Asian cocoa and chocolate forum and networking platform for all the industry actors.
Promoting Quality Education Centre for training and education on Cocoa and Chocolate in Asia
Quality Education
Centre for training and education on Cocoa and Chocolate in Asia
Sustainability
To promote sustainable growth of the cocoa and chocolate industry in areas of cultivation, sustainability, trading, processing, manufacturing and consumption.
Leadership
CAA's Executive Committee and Secretariat provide strategic direction and day-to-day stewardship, bringing deep industry experience across trading, processing, finance, and market development.
Executive Committee:
Chairman | Mr. Brandon Tay, Guan Chong Berhad
Vice Chair | Ms. Michelle Cui, ECOM Agroindustrial
Secretary | Mr. Darren Stetzel, StoneX Group
Treasurer | Mr. Yong Kong Heong, Mars Wrigley
Secretariat:
Ms. Shirley Ruth Choo | COO / Secretary-General
Governance
CAA operates under a formal Constitution and by-laws that set out our objectives, membership framework, and governance processes. The association is governed by an Executive Committee elected by member representatives, supported by the CAA Secretariat and specialist Committees & Working Groups. General meetings, including the Annual General Meeting (AGM), provide members with a formal forum for key decisions
Governance at a glance:
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Executive Committee | Provides strategic oversight and is elected by member representatives, as defined in the Constitution.
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Secretariat | Manages day-to-day operations and execution.
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Committees & Working Groups | Member-led expertise driving policy, quality, sustainability, and knowledge-sharing.
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General Meetings (AGM/EGM) | Formal member decision-making mechanisms.